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It’s said that the fastest way to get to the top of your field is to model those who are already the best. Porter Wright’s community series shows what its lawyers are like outside of the courtroom. In a video series that shows its firm members getting active for a good cause, Porter Wright bucks tradition and ends up being just as eye-catching as the most essential legal tutorial. This Proskauer video about its summer associate program is doing more than you might expect. We assist in establishing your brand and building an identity for your firm that clients will trust and relate to. The new program was arcane because it had to adhere to complex and conflicting federal regulations. The regulations are based on both your location and the location of your subscribers, and it’s your responsibility to know which laws apply to you. One day you will be called on to break a big law in the name of justice and rationality. In addition, our scientific institutes are still among the world’s best in fundamental research. Knapp also created additional videos for the campaign, combining several individual videos into "composites" - like the one you see here - further articulating their shared commitment to justice and a living, breathing brand statement.