Powerful PPC Strategies for the Saudi Audience
Key approaches included:
- Collaborating with Saudi local users to determine genuine lookup habits
- Analyzing Saudi competition for comparing search optimization services term strategies
- Creating a Arabic-English keyword matrix to attract every possible searchers
- Applying Saudi Arabic dialect instead of standard Arabic
I still laugh when clients tell me they're using the "latest" digital marketing approaches but haven't revised their approach since 2022. The marketing ecosystem has changed significantly in just the past year.
Recently, a business owner asked me why his articles weren't producing any business opportunities. After examining his content approach, I identified he was making the same blunders I see countless Saudi businesses make.
Recently, a store owner consulted me after spending over 250,000 SAR on unsuccessful paid search campaigns. After restructuring their approach, we generated a five hundred thirty-seven percent improvement in return on ad spend.
The most profitable Saudi brands know that customers don't distinguish in terms of mediums. My banking client experienced a 76% increase in prospects after we unified their formerly disjointed touchpoints.
For a investment customer, we created a adaptive layout approach that dynamically transformed controls, typography, and layout based on the selected language, generating a 42% growth in user engagement.
Powerful techniques included:
- Emphasizing collective advantages rather than self-improvement
- Adding subtle religious references where relevant
- Adjusting offer terminology to match Saudi social expectations
- Developing distinct creative alternatives for various areas within the Kingdom
Key considerations:
- Protracted evaluation stages in Saudi purchase journeys
- Collective input aspects in buying choices
- WhatsApp as a substantial but challenging-to-attribute influence channel
- Face-to-face confirmation as the last conversion step
Using extensive testing for a store chain, we discovered that material shared between evening hours substantially outperformed those released during standard optimal periods, generating substantially better response.
For a apparel store, we executed a detailed platform efficiency evaluation that discovered their most effective channels were totally separate from their international patterns. This discovery enabled a redistribution of budget that improved their total ROI by two hundred thirteen percent.
For a premium company, we developed a Saudi-specific attribution approach that acknowledged the distinctive conversion route in the Kingdom. This approach uncovered that their platform expenses were truly producing nearly three times more results than formerly measured.
Remarkable results:
- Temporary channels surpassing Visual platforms for specific items
- Night promotion substantially surpassing morning efforts
- Dynamic media producing higher ROI than still imagery
- Handheld efficiency exceeding computer by significant differences
For a high-end retailer, we discovered that visual and ephemeral platforms substantially surpassed traditional networks for connection and conversion, creating a intentional shift of attention that improved overall performance by over one hundred fifty percent.
Using detailed analysis for a meal service company, we found that promotions presented between night time dramatically surpassed those shown during typical peak hours, achieving substantially higher purchases.
Essential delivery discoveries included:
- Decreased rivalry during religious periods with stable results
- Increased response on weekends notably after evening prayers
- Periodic changes requiring spending modifications during cultural events
- Academic calendar effects on certain categories
For a hotel customer, we discovered that literal conversion of their foreign queries resulted in highly wasteful costs. After applying a locally-focused query approach, their Professional Website Design Cost per acquisition decreased by 73%.