When I started my online business three years ago, I was certain that our unique products would sell themselves. I dismissed competitor analysis as superfluous – a choice that practically cost my entire business.

I invest at least 120 minutes each week examining our competitors':

• Digital architecture and navigation
• Blog posts and publishing frequency
• Social media presence
• Client testimonials and assessments
• Keyword approach and positions

For a financial customer, we developed a flexible layout approach that automatically modified controls, typography, and structure based on the chosen language, producing a significant growth in audience participation.

Last quarter, a UX design Saudi market company contacted me after investing over 120,000 SAR on foreign search optimization with limited returns. After applying a customized Saudi-focused SEO strategy, they experienced Top SEO firms comparison rankings for 23 competitive keywords within only three months.

For a store owner, we found that their voice search discovery was constrained because they had optimized mainly for English voice searches. After implementing specialized Arabic voice search improvement, their findability increased by two hundred seventeen percent.

The most profitable Saudi brands recognize that customers don't distinguish in terms of mediums. My financial client saw a 76% improvement in potential customers after we integrated their previously disjointed platforms.

I still laugh when clients say they're using the "latest" digital marketing approaches but haven't changed their tactics since 2022. The digital landscape has transformed completely in just the past 12 months.

• Appropriate linguistic marking for bilingual material
• Arabic-specific code implementation
• Mobile optimization for native-language presentations
• Enhanced loading time for bandwidth-constrained users

Assisting a hospital, we restructured their information to incorporate entire queries that users would verbally request, such as "Where can I find a dermatologist in Riyadh?" This technique increased their audio query visibility by 73%.

I presently employ several tools that have significantly enhanced our competitive research:

• Keyword trackers to track competitors' search rankings
• Social listening platforms to monitor rivals' social activity
• Site monitoring platforms to track modifications to their digital properties
• Newsletter subscription to get their marketing communications

A few weeks ago, a travel company discovered that their website was completely missing from audio queries. After applying the strategies I'm about to reveal, they're now appearing in 47% of appropriate voice searches.

I advise classifying competitors as:

• Direct competitors (offering equivalent offerings)
• Indirect competitors (with limited resemblance)
• New disruptors (new businesses with game-changing capabilities)

Recently, I witnessed as three rival companies spent significantly into growing their presence on a certain social media platform. Their attempts failed spectacularly as the medium appeared to be a mismatch for our sector.

Six months into business, our sales were disappointing. It wasn't until I chanced upon a thorough study about our market sector that I realized how blind I'd been to the competitive landscape around us.

Begin by identifying ALL your competitors – not just the obvious ones. During our investigation, we found that our biggest rival wasn't the established business we were watching, but a new business with an novel approach.

I use a straightforward spreadsheet to monitor our rivals' pricing adjustments weekly. This has already enabled us to:

• Identify periodic promotion cycles
• Recognize package deal strategies
• Understand their cost structure