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Opened Aug 08, 2025 by Jackson Carreiro@jacksoncarreir
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Successful Digital Branding Approaches for the Saudi Consumer Base

I smile when clients say they're using the "latest" digital marketing approaches but haven't revised their approach since 2022. The online environment has transformed completely in just the past 12 months.

Assisting a healthcare provider, we revised their information to feature full inquiries that people would naturally speak, such as "Where can I find a dermatologist in Riyadh?" This approach enhanced their voice search discovery by over seventy percent.

The most profitable Saudi brands know that people don't think in terms of mediums. My financial client achieved a seventy-six percent increase in potential customers after we connected their formerly separate touchpoints.

Through extensive testing for a cuisine platform company, we found that campaigns delivered between 9-11 PM substantially outperformed those shown during standard peak hours, achieving substantially higher sales.

For a doctor's office in Jeddah, we increased their local visibility by nearly one hundred percent by verifying their establishment data was perfectly consistent in both Arabic and English across all platforms.

A few days ago, a café proprietor in Riyadh lamented that his establishment wasn't appearing in Google searches despite being popular by customers. This is a typical challenge I observe with Saudi establishments throughout the Kingdom.

For a merchant, we identified that their spoken question visibility was limited because they had prepared primarily for foreign language queries. After implementing specialized native audio query improvement, their findability grew by over two hundred percent.

Last month, a hotel owner realized that their Premier Digital Marketing Services platform was virtually invisible from audio queries. After implementing the techniques I'm about to share, they're now being found in forty-seven percent of applicable audio queries.

For a international clothing brand, we created a Saudi-specific virtual presence approach that included elegant traditional elements. This strategy enhanced their relationship strength by 167% in only half a year.

A wellness organization saw a 178% improvement in identity awareness after executing a channel-tailored branding strategy that understood the unique elements of each virtual medium in the Saudi ecosystem.

Their approach included:

  • Ephemeral platforms: Youthful identity aspects
  • Professional networks: Expertise-centered information
  • Image networks: Aspiration-focused presence development
  • Discussion networks: Opinion shaping

Helping a luxury brand, we found that their local language identity was considerably inferior than their English branding. After creating balance between the verbal identities, they experienced a 93% increase in presence appreciation among Saudi users.

For a software company, we adapted their international design elements to better align with Saudi visual tastes while preserving visual recognizability. This strategy increased their design resonance by 124%.

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Reference: jacksoncarreir/socialmediahandbook#5