Last month, a apparel company approached me after using over 150,000 SAR on social media advertising with minimal returns. After restructuring their approach, website creation Pricing KSA we generated a 631% increase in advertising efficiency.

Using detailed analysis for a clothing brand, we discovered that messages delivered between evening hours significantly exceeded those sent during standard business hours, generating substantially better visibility.

A few months ago, a retail client complained that their electronic messaging campaigns were producing disappointing returns with visibility below 8%. After implementing the approaches I'm about to discuss, their readership increased to 37% and sales grew by two hundred eighteen percent.

Last quarter, a retail chain invested over 200,000 SAR in conventional advertising with underwhelming outcomes. After shifting just 30% of that spending to smartphone advertising, they achieved a 328% growth in foot traffic.

A beverage company in Riyadh achieved a forty-two percent improvement in store visits by implementing location-based smartphone promotions that connected with consumers within a 2-kilometer range of their outlets.

I chuckle when clients say they're using the "latest" digital marketing techniques but haven't updated their methods since 2022. The digital landscape has evolved dramatically in just the past 12 months.

Half a year into our launch, our sales were disappointing. It wasn't until I chanced upon a detailed analysis about our industry that I realized how oblivious I'd been to the business environment around us.

Twelve months ago, my local business was struggling to find new customers. Our digital storefront was completely hidden in Google search results. That's when I chose to try specialized SEO services in Jeddah.

Recently, I witnessed as three competitors poured resources into developing their business on a particular social media platform. Their efforts failed spectacularly as the platform proved to be a poor fit for our market.

I invest at least 120 minutes each Monday analyzing our competitors':

• Online organization and user experience
• Articles and publishing frequency
• Social media engagement
• User feedback and evaluations
• Keyword strategy and rankings

Initiate by listing ALL your rivals – not just the obvious ones. Throughout our investigation, we discovered that our biggest competitor wasn't the famous brand we were monitoring, but a new business with an innovative approach.

When I established my retail business three years ago, I was convinced that our distinctive products would be enough. I overlooked competitor analysis as unnecessary – a choice that almost ruined my entire venture.

I currently utilize several applications that have substantially upgraded our market intelligence:

• SEO tools to monitor rivals' SEO strategies
• Mention tracking software to track rivals' digital footprint
• Digital tracking solutions to track modifications to their websites
• Communication monitoring to get their marketing communications

I suggest classifying competitors as:

• Main competitors (offering very similar offerings)
• Indirect competitors (with some similarity)
• Emerging challengers (new businesses with game-changing potential)

I use a basic spreadsheet to record our competition's costs modifications every week. This recently enabled us to:

• Spot periodic promotion cycles
• Recognize special offer strategies
• Comprehend their value positioning