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Opened Aug 08, 2025 by Shannon Kidwell@shannonkidwell
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Successful Audience Segmentation for the Saudi Consumer Base

Helping a hospital, we revised their information to feature complete questions that people would actually ask, such as "Where can I find a dermatologist in Riyadh?" This strategy increased their audio query discovery by seventy-three percent.

A few weeks ago, a hotel owner discovered that their website was entirely absent from audio queries. After implementing the techniques I'm about to discuss, they're now being found in 47% of relevant voice searches.

For a luxury brand, we identified that Snapchat and Instagram dramatically exceeded traditional networks for engagement and purchases, leading to a focused redistribution of attention that enhanced total results by 167%.

For a hospitality brand, we identified that direct translation of their foreign queries produced extremely inefficient spending. After implementing a culturally-appropriate keyword strategy, their cost per acquisition decreased by 73%.

After extended periods of disappointing performance in the Kingdom, their optimized approach produced a three hundred twenty-four percent improvement in conversion rates and a 187% rise in typical purchase size.

Valuable segments included:

  • Solo vs. family selection methods
  • Information gathering degrees
  • Value consciousness distinctions
  • Product faithfulness propensities
  • Innovation adoption velocities

A few weeks ago, a retail client changed from static social media posts to motion media and saw a three hundred eighty-four percent increase in response and a one hundred twenty-seven percent boost in conversion rates.

Key improvements included:

  • Honest fulfillment projections for diverse locations of the Kingdom
  • Multiple delivery options including same-day delivery in urban centers
  • Complete visibility with native updates
  • Adjustable timing for arrivals

Valuable approaches contained:

  • Urban-focused divisions beyond basic regions
  • Area-specific focusing
  • City vs. countryside differences
  • Foreign population locations
  • Visitor locations vs. resident communities

With extensive testing for a food delivery client, we found that advertisements delivered between 9-11 PM significantly exceeded those shown during typical peak hours, achieving one hundred sixty-three percent higher conversion rates.

Using extensive testing for a store chain, we discovered that posts released between 9-11 PM substantially surpassed those published during typical optimal periods, producing one hundred forty-three percent higher engagement.

Effective strategies included:

  • Curating merchandise appropriate to Saudi expectations
  • Adjusting merchandise details to highlight aspects important to Saudi consumers
  • Unique selections for Ramadan
  • Size adaptations for local preferences

For a premium company, we developed a traditional classification methodology that uncovered five distinct cultural segments within their audience. This approach increased their advertising performance by over one hundred seventy percent.

After years of using standard consumer categories, their improved regionally-appropriate classification approach created a two hundred forty-one percent improvement in campaign effectiveness and a 163% drop in marketing expenses.

Additional timing discoveries included:

  • Lower rivalry during religious periods with consistent performance
  • Greater engagement on weekends particularly after evening prayers
  • Seasonal variations demanding investment changes during religious occasions
  • Academic calendar influences on certain categories

Key elements included:

  • Smartphone-prioritized message presentations
  • Touch-to-contact extensions for voice-preferred consumers
  • Application advertising for relevant searches
  • Device-specific landing pages

Effective approaches included:

  • Emphasizing collective advantages rather than personal benefits
  • Adding modest spiritual connections where appropriate
  • Modifying offer terminology to match Saudi cultural norms
  • Producing different creative alternatives for various areas within the Kingdom

Essential techniques included:

  • Working with Saudi native speakers to determine actual Jeddah Search Engine Optimization behavior
  • Analyzing Saudi competition for query approaches
  • Building a bilingual keyword matrix to engage all potential users
  • Applying Saudi Arabic dialect rather than standard Arabic

A few weeks ago, a retail client contacted me after wasting over 250,000 SAR on unsuccessful pay-per-click efforts. After redesigning their methodology, we achieved a dramatic improvement in advertising efficiency.

For a merchant, we identified that their spoken question visibility was restricted because they had developed mainly for foreign language queries. After adding customized Arabic voice search improvement, their visibility improved by 217%.

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Reference: shannonkidwell/saudiseoproject#2