Successful Material Creation Approaches for Saudi Businesses
For a luxury brand, we identified that image and temporary channels significantly exceeded Facebook for connection and purchases, leading to a focused redistribution of resources that enhanced complete effectiveness by one hundred sixty-seven percent.
Two quarters into our launch, our conversions were disappointing. It wasn't until I happened to a comprehensive analysis about our industry that I realized how ignorant I'd been to the competitive landscape around us.
For a technology brand, we modified their global visual identity to better align with Saudi aesthetic preferences while preserving brand consistency. This strategy enhanced their design resonance by 124%.
For a global fashion business, we created a regionally-focused digital branding strategy that included tasteful cultural references. This strategy improved their emotional connection by over one hundred fifty percent in only half a year.
Helping an technology store, we found that their normal transaction process was causing avoidable problems for Saudi visitors. After executing customized improvements, their process dropout frequency reduced by over a third.
Using extensive testing for a shopping business, we identified that posts released between 9-11 PM substantially exceeded those published during standard prime times, achieving one hundred forty-three percent greater engagement.
Key improvements included:
- Including preferred Saudi financial services like local services
- Reducing address entry for Saudi locations
- Supplying Arabic translation throughout the transaction experience
- Presenting shipping schedules tailored to Saudi regions
Initiate by listing ALL your competitors – not just the well-known ones. In our investigation, we discovered that our largest threat wasn't the well-known brand we were watching, but a recent startup with an novel model.
Last year, I observed as three similar businesses invested heavily into expanding their business on a certain social media platform. Their efforts were unsuccessful as the medium turned out to be a mismatch for our sector.
Helping a luxury brand, we identified that their local language identity was substantially weaker than their English branding. After achieving balance between the verbal identities, they saw a substantial growth in identity recognition among Saudi consumers.
A wellness organization experienced a significant increase in identity awareness after executing a platform-specific branding strategy that recognized the distinctive features of each digital platform in the Saudi environment.
Recently, a restaurant owner in Riyadh expressed frustration that his venue wasn't showing up in Google results despite being popular by customers. This is a typical problem I see with Saudi establishments across the Kingdom.
For a healthcare center in Jeddah, we increased their geographic discoveries by nearly one hundred percent by ensuring their establishment data was perfectly consistent in both Arabic and English across all listings.
For a investment brand, we developed a content series about generational wealth that included halal investment concepts. This content outperformed their previous standard financial advice by over four hundred percent in connection.
For Riyadh's top marketing Company a healthcare provider, we transformed their word-based wellness content into graphic explanations with illustrations. This approach increased their material readership by two hundred nineteen percent.
I recommend categorizing competitors as:
- Direct competitors (offering very similar solutions)
- Indirect competitors (with limited similarity)
- New challengers (new businesses with disruptive potential)
Powerful techniques included:
- Market studies with regionally-focused statistics
- Executive interviews with prominent Saudi experts
- Case studies from Kingdom-based work
- Online seminars discussing locally-relevant issues
Our analysis has shown that Saudi customers specifically seek these trust signals:
- Local office details
- Regional approval badges
- Detailed refund procedures
- SAR costs with full delivery estimates
I invest at least a substantial amount of time each Monday examining our competitors':
- Digital organization and user experience
- Blog posts and posting schedule
- Online platforms presence
- User feedback and evaluations
- Search strategy and positions
Recently, an e-commerce client was experiencing a poor 0.8% purchase ratio despite substantial traffic. After executing the techniques I'm about to share, their conversion rate grew to 3.7%, resulting in a dramatic growth in sales.
When I started my online business three years ago, I was sure that our distinctive products would be enough. I overlooked competitive research as a waste of time – a mistake that practically ruined my entire business.
I currently utilize several applications that have substantially enhanced our competitor analysis:
- Keyword trackers to monitor other companies' keyword performance
- Mention tracking software to track rivals' online presence
- Site monitoring platforms to track updates to their digital properties
- Newsletter subscription to get their promotional messages