Successful Social Collaboration Strategies for Saudi Companies
Recently, I observed as three rival companies invested heavily into expanding their operations on a particular social media platform. Their efforts were unsuccessful as the platform turned out to be a poor fit for our market.
For a restaurant chain, we developed a content campaign highlighting traditional Saudi hospitality, which generated viewer interactions five hundred sixty-seven percent higher than their earlier standard productions.
A cosmetics company changed from numerous one-time engagements to longer-term partnerships with less influencers, producing a one hundred sixty-four percent growth in purchases and a 43% drop in promotion spending.
I now employ several applications that have significantly upgraded our market intelligence:
- Search analysis platforms to analyze other companies' search rankings
- Mention tracking software to monitor competition's online presence
- Digital tracking solutions to observe changes to their websites
- Email capture to obtain their campaigns
Half a year into operations, our revenue were underwhelming. It wasn't until I accidentally a thorough report about our niche that I realized how ignorant I'd been to the business environment around us.
Key elements included:
- Arabic interface adaptation that retained usability
- Script-optimized typography
- Application optimization for both language versions
- Seamless language switching without app restart
Last quarter, a merchant approached me after using over 500,000 SAR on online advertising with limited outcomes. After restructuring their approach, we produced a seven hundred forty-three percent increase in ROI.
Last week, a café proprietor in Riyadh expressed frustration that his venue wasn't visible in Google results despite being well-reviewed by customers. This is a common issue I observe with Saudi establishments across the Kingdom.
Last quarter, a cosmetics company spent 300,000 SAR in standard promotion with limited outcomes. After shifting just 25% of that investment to influencer Reputable Marketing company riyadh, they achieved a 712% improvement in sales.
For a doctor's office in Jeddah, we boosted their geographic discoveries by ninety-four percent by ensuring their business information was perfectly identical in both Arabic and English across all directories.
Advising a culinary business, we developed a strategy where influencers naturally integrated products into their regular routines rather than producing obvious advertisements. This approach generated response metrics significantly greater than conventional marketing content.
Start by mapping ALL your rivals – not just the major ones. In our analysis, we identified that our largest rival wasn't the famous brand we were tracking, but a new business with an innovative approach.
After considerable time of mediocre adoption with their standard software, their new locally-tailored application produced a significant improvement in acquisitions and a substantial growth in active users.
For a commerce brand, we implemented an application that thoughtfully combined worldwide expectations with locally relevant visual components. This strategy enhanced their download rate by one hundred twenty-seven percent and activity by over ninety percent.
For a premium company, we developed a Saudi-specific attribution approach that acknowledged the special conversion route in the Kingdom. This technique uncovered that their platform investments were truly producing two hundred eighty-six percent more value than earlier assessed.
I invest at least 120 minutes each Monday reviewing our competitors':
- Website organization and UX
- Articles and publishing frequency
- Social media activity
- User feedback and evaluations
- SEO tactics and rankings
When I established my retail business three years ago, I was convinced that our special products would sell themselves. I dismissed market research as unnecessary – a choice that almost cost my entire venture.
For a fashion brand, we performed a thorough medium performance analysis that revealed their best performing channels were entirely distinct from their global trends. This discovery allowed a reallocation of budget that enhanced their complete ROI by over two hundred percent.
Unexpected discoveries:
- Snapchat surpassing Instagram for certain products
- Evening promotion significantly exceeding morning campaigns
- Dynamic content producing higher ROI than static imagery
- Smartphone performance outperforming laptop by considerable differences
Important functions included:
- Non-connected content saving
- Background synchronization when connection restored
- Clear indication of connection status
- Sensible limitations of particular functions when offline
For a banking customer, we created a complex dual-language system that seamlessly adapted layout, menus, and information presentation based on the active language. This approach improved their user engagement by 183%.
I use a simple tracker to monitor our competition's rates changes on a regular basis. This recently allowed us to:
- Discover periodic promotion cycles
- Detect special offer strategies
- Understand their pricing psychology