Successful Material Creation for Saudi Consumers
Last month, a apparel company consulted me after wasting over 150,000 SAR on platform promotion with disappointing outcomes. After revamping their campaign, we produced a six hundred thirty-one percent increase in advertising efficiency.
For a banking customer, we developed a material collection about generational wealth that featured halal investment concepts. This material surpassed their former generic investment tips by 417% in engagement.
When I established my retail business three years ago, I was certain that our special products would sell themselves. I ignored competitor analysis as superfluous – a choice that practically ruined my entire company.
A few months ago, a merchant complained that their electronic messaging efforts were creating poor results with readership below 8%. After applying the approaches I'm about to reveal, their visibility increased to 37% and sales rose by 218%.
Using comprehensive research for a apparel company, we discovered that messages delivered between evening hours dramatically surpassed those sent during standard working periods, generating substantially better visibility.
Important platform discoveries:
- Messaging apps as main messaging mediums for user assistance
- Ephemeral platforms working exceptionally well for specific segments
- YouTube viewing at substantially greater rates than international norms
- Twitter considerable impact on social conversation
- Visual platforms particularly effective for lifestyle companies
I invest at least a substantial amount of time each Monday examining our competitors':
- Website structure and user experience
- Content strategy and posting schedule
- Social media activity
- Client testimonials and evaluations
- Keyword strategy and rankings
After considerable time of underwhelming outcomes despite considerable promotional expenses, their enhanced communication strategy generated a significant growth in interaction and a 143% boost in sales.
Key timing insights:
- Following devotion times offering engagement opportunities
- Late evening activity peaks significantly higher than worldwide standards
- Friday-Saturday behaviors significantly divergent from weekday interaction
- Temporal shifts during cultural events requiring specialized strategies
- Educational timetable influences on particular audiences
Key considerations:
- Formal vs. casual Arabic usage
- Regional dialect distinctions suitable for the target audience
- Honorifics employment reflecting proper respect
- Religious allusions employed with sensitivity
- Expressions that resonate with Saudi society
Essential graphic components to assess:
- Suitable depiction of people respecting traditional values
- Tone decisions with consideration of traditional meaning
- Structures and settings that resonate with Saudi culture
- Focus on details that demonstrate cultural understanding
- Heritage designs integrated tastefully
Recently, I observed as three competitors poured resources into developing their presence on a specific social media platform. Their initiatives failed spectacularly as the channel appeared to be a bad match for our industry.
I use a basic tracker to record our competitors' pricing adjustments weekly. This recently allowed us to:
- Identify periodic price reductions
- Detect package deal strategies
- Grasp their pricing psychology
For a technology company, we found that their international information was significantly stronger than their local language material. After upgrading their native information excellence, they saw a 129% growth in conversion rates from Arabic-speaking visitors.
I suggest classifying competitors as:
- Direct competitors (offering nearly identical products/services)
- Peripheral competitors (with some resemblance)
- Potential disruptors (new companies with game-changing models)
Essential exclusivity elements to evaluate for differentiation:
- Modest demonstration vs. evident showing
- Group affirmation of position
- Achievement orientation coupled with legacy acknowledgment
- Sharing manifestation as prestige display
- Spiritual connection of luxury consumption
I currently employ several applications that have significantly upgraded our competitor analysis:
- SEO tools to track other companies' comparing Search Optimization Services rankings
- Brand monitoring platforms to monitor rivals' digital footprint
- Website analysis solutions to monitor updates to their websites
- Email capture to receive their promotional messages
Key innovation dimensions to assess for placement:
- Functional advantages emphasis over newness
- Group endorsement of advanced usage
- Established procedure improvement rather than elimination
- Simplicity of incorporation into current habits
- Home improvements framing
Begin by identifying ALL your competition – not just the well-known ones. In our research, we found that our biggest competitor wasn't the famous brand we were monitoring, but a new business with an innovative strategy.