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Opened Aug 09, 2025 by Verna Adcock@vernaadcock815
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Effective PPC Strategies for the Saudi Market

Recently, a store group spent over 200,000 SAR in traditional marketing with disappointing results. After shifting just 30% of that budget to handheld promotion, they achieved a dramatic increase in customer arrivals.

A few weeks ago, a apparel company approached me after using over 150,000 SAR on online marketing with limited outcomes. After revamping their campaign, we generated a dramatic increase in advertising efficiency.

  • Clearly indicate which language should be used in each form element
  • Intelligently change keyboard layout based on field expectations
  • Locate input descriptions to the right of their corresponding inputs
  • Verify that error notifications appear in the same language as the expected input

With extensive testing for a fashion retailer, we identified that communications received between 9-11 PM dramatically outperformed those sent during standard daytime, achieving one hundred fifty-two percent greater open rates.

Successful methods included:

  • Emphasizing communal benefits rather than self-improvement

  • Adding modest spiritual connections where appropriate

  • Adapting offer terminology to align with Saudi cultural norms

  • Developing distinct creative alternatives for various areas within the Kingdom

  • Position the most essential content in the right upper area of the viewport

  • Organize content blocks to flow from right to left and top to bottom

  • Implement heavier visual importance on the right side of equal designs

  • Verify that directional icons (such as arrows) direct in the right direction for RTL interfaces

Using comprehensive research for a food delivery client, we identified that campaigns shown between evening hours substantially outperformed those shown during typical peak hours, achieving 163% better sales.

A few weeks ago, my friend's Affordable web design services-based business was hardly visible in search results regardless of offering outstanding products. After applying the methods I'm about to reveal, his organic traffic increased by over one hundred fifty percent in just eight weeks.

Last month, I was consulting with a large e-commerce company that had invested over 200,000 SAR on a impressive website that was performing terribly. The reason? They had merely transformed their English site without addressing the basic experience variations needed for Arabic users.

Throughout my latest project for a investment company in Riyadh, we observed that users were frequently selecting the wrong navigation items. Our behavior competitive landscape analysis demonstrated that their focus naturally progressed from right to left, but the important navigation components were positioned with a left-to-right emphasis.

  • Developed a numerical presentation system that handled both Arabic and English numerals
  • Redesigned charts to progress from right to left
  • Implemented color-coding that corresponded to Saudi cultural connections

Essential delivery insights included:

  • Decreased bidding during religious periods with stable conversion rates
  • Increased interaction on Fridays and Saturdays notably after sunset prayers
  • Temporal differences demanding investment changes during Ramadan
  • School schedule impacts on certain categories

A few months ago, a merchant expressed that their email marketing initiatives were producing disappointing outcomes with visibility below 8%. After applying the strategies I'm about to share, their open rates improved to 37% and sales improved by two hundred eighteen percent.

For a hotel client, we found that word-for-word transfer of their global search terms resulted in exceptionally wasteful costs. After executing a regionally-specific query strategy, their conversion expense reduced by over seventy percent.

If you're developing or revamping a website for the Saudi market, I strongly recommend hiring specialists who truly understand the subtleties of Arabic user experience rather than simply adapting Western interfaces.

Important methods included:

  • Working with Saudi local users to identify genuine lookup habits

  • Examining regional rivals for search term strategies

  • Developing a Arabic-English search term structure to engage all potential consumers

  • Using regional linguistic differences instead of classical terminology

  • Repositioning CTA buttons to the right-hand portion of forms and pages

  • Restructuring content prioritization to progress from right to left

  • Redesigning user controls to follow the right-to-left scanning pattern

  • Reorganized the application process to follow right-to-left cognitive patterns

  • Created a Arabic-English data entry process with smart language switching

  • Improved smartphone usability for thumb-based Arabic input

As someone who has developed over 30 Arabic websites in the past five years, I can confirm that applying Western UX standards to Arabic interfaces falls short. The distinctive elements of Arabic script and Saudi user preferences require a completely different approach.

  • Relocated product photos to the left side, with product details and purchase buttons on the right
  • Adjusted the product gallery to progress from right to left
  • Added a custom Arabic font that preserved readability at various sizes
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Reference: vernaadcock815/digitalstrategyguide#3